Book Name

Be Obsessed or Be Average by Grant Cardone


Sit Down and Read

One Line Summary

Obsessive maniac from Louisiana LAUGHS at how lazy you are

The Setup

There’s no other word to describe it. Grant Cardone (GC) is OBSESSED.

What’s he obsessed with?


His wife.

His kids.

His health.

Being famous.



If you don’t know who GC is, look him up. He’s the fast talkin’, real-estate buyin’, sellin’ genius from the SOUTH who happens to be worth hundreds of millions of dollars.

And he’s unapologetically obsessed with getting more.

You don’t need a Ph.D to understand the thesis beyond GC’s latest book Be Obsessed or Be Average. It’s right there in the title.

Be totally obsessed with creating the life of your dreams.


Swim in the hordes of nameless, faceless average.

Why it’s Awesome

Do not read this book unless you want a fire lit under your ass.

You could argue that there’s only one real purpose to read this book: have GC yell at you for eight hours (audiobook version is a must) about why you need to be hustling WAY harder.

And you know what?

I dig it.

GC is the yang to the yin of the Eckhart Tolles and Byron Katies of the world. He brings balance to the force.

GC doesn’t want you to become “more present” or “be grateful for what you have”. He wants you to GET.

And once you get, GET SOME MORE.

Does that make this book egotistical? Selfish? Materialistic?

Maybe. So what?

Let’s us not forget the Holy Trinity of Happiness, Understanding and RESULTS that we adhere to on Aurum Reviews.

Ye who neglects one area neglects them all.

GC is a prophet of RESULTS. And his gift is to wake your ass up.

I don’t even have a favorite section or ideas to share from the book. If you’re into personal development or follow my blog, you’ve heard all the concepts already in this book.

But Be Obsessed or Be Average hits you ENERGETICALLY. THAT’S what matters.

Even now I’m writing in this short, punchy way to try and HIT YOU with it.

People get way too bogged down in concepts sometimes. Talk, talk, talk. Theory, theory, theory.

Where’s the energy? Where’s the obsession?

That’s what I want to see.

Obsession isn’t about being unhappy. It’s about being AWAKE and CARING about something.

It’s about achieving your potential.

Of course you won’t ever get to your potential. Potential always expands.

But who cares? The feeling of growing and being alive is what really matters.

GC knows that everyone does something with their energy. If you’re not directing it, someone else is.

Many people claim they aren’t obsessed because they’re satisfied. In reality, they’re not obsessed because they’re afraid.

Afraid of failure.

Afraid of rejection.

Afraid of uncertainty.

Afraid of unworthiness.

There’s a billion and one half things to be afraid of. And fear is never alone.

It travels in packs. Like wolves.

That makes obsession the RESULT of someone who has conquered fears.

Look, we probably all know successful, obsessed people who are driven by fear.

I’m not talking to them. I’m talking to the other guy right now.

The guy who wants to do more, but won’t.

The guy with a dream, but holds back.

That’s the guy for this book.

So get obsessed. I don’t care if you’re the Dalai Lama, you better get obsessed about acing life.

Who Will Love it

Other obsessed maniacs who want it all

Why Does It Suck

Don’t forget to balance this yang, yang, yang book out with some yin. The truth is that gratitude, presence and being also have their place in life.

If you’re already a stressed out workaholic, you don’t need to read more about working hard. You need to sit your ass down and do some meditation or yoga or something.

Everything requires balance. Not 50/50, but whatever equilibrium means for you.

Who Will Hate It

People who have rationalized their fear about engaging with life with platitudes about how they’re grateful.

The Wrap Up

Everything has been said. BOBA.

Buy Be Obsessed or Be Average here on Amazon!