Why Am I Writing This Blog

Simon Sinek always says that if you want to build a following, your “why” you do something is the most important factor.  I find self-development fascinating. I’m not sure there’s anything that I’ve ever come across that’s more important. And so this blog is a way for me to share my self-development journey and the insights I’m getting with whoever might need them.

Of course, people don’t just pay you to learn. This blog is also a way to monetize my study. The links to buy the book at the end of each review are affiliate marketing links for the book. You’ll be supporting my blog and my ability to publish these reviews every time you buy one.



I’ve come to realize that sharing these ideas is why I’m here. I’m meant to help people to grow.

Who Am I

I’m a life coach and entrepreneur who is grinding like everyone else. I’m not Mark Cuban, sitting up on high, having made it and passing down wisdom. I’m in the mix. I’m looking for wisdom and simply passing along what I find to the readers of this blog. I’m not interested nice ideas, I want what works.

I’m also obsessed with helping others. I’ve seen what this work has done for me and know the potential it has to utterly change people’s lives. Personal development is no joke.

I’m often a walking contradiction. I love working, meditation, eating healthy, creating something that I know will bring value to the world and I love to party and have a great time.

Besides being a life coach and entrepreneur, I run a self-development group of around 50 ambitious guys. They teach me as much as I teach them. I also have a Master’s degree in Financial Economics that I’m proud of.

What You’ll Get From Following Me

Once you follow Aurum Reviews, you’re on the “inside”. All those secrets that society sweeps under the rug are going to fleshed out for you. And you’re going to get the information you need to create the most inspiring life you can.

Here are the three areas we focus on:

  1. Extraordinarily Results. I want you to have whatever you want. Tons of cash? Sure. An amazing relationship? Yup. Incredible health? Yes. Famous? Why not? Let’s crush it together.
  2. Happiness. You can get a lot of stuff and still not be happy. So more than just “stuff”, I want you to have an incredible emotional life
  3. Deep Level Understanding of Life. Have you ever wondered about the deep questions about life? Why are we here? What happens when you die? What’s your purpose? Is there a God? At Aurum Reviews, we go headfirst into these questions and get real answers.

The problem I see with most personal development is that it ignores at least one of these three areas, usually two. Yet each piece is crucial to the umbrella goal of creating an inspiring life. Ignore one and you don’t have balance.

Seem impossible? There are people who live like this.

Why not you?

Who says you can’t have it all?

How Does This Blog Works

I plan on releasing a new review at a minimum of every week. That gives me four days to read a book and three days to write about it. I’ve also come up with a rating system. It looks like this:

Don’t Even Torrent it

This is the worst review your book can possibly get. It’s so bad I’m suggesting people don’t even steal it.


A book with this rating is just meh. You could or could not read it and it probably wouldn’t make much of a difference. If you want to read it, just download the electronic version and try to get whatever value is there.


These books are often legitimately good and worth reading. However, you can probably get all the value with just getting the audiobook and listening through while you’re driving or whatever.

Sit Down and Read

Self-explanatory. You want to buy these books and actually sit down and read them because they are amazing. Take notes.

Will Melt Your Fucking Brain

Absolute life-changers. Very few books will reach this status but I suggest reading them immediately and then multiple times throughout your life.